The Lind Group are one of the UK’s most highly acclaimed independently owned motor retailers, operating four Harley-Davidson® stores and other franchises including BMW Motorcycles and Porsche. Established in 1992, and representing Harley-Davidson® since 2008, Lind has become a well-respected and trusted name for Harley® riders.

Across all of our stores we have a wide selection of both New and Used Harley-Davidson Motorcycles, superb range of Clothing & Accessories plus state-of-the-art workshops with manufacturer trained technicians. At our stores in Newmarket and Guildford, which are in close proximity to Gatwick, Heathrow and Stansted Airports and a short journey from London are Authorized Rental dealers which means you can hire a Harley should you be travelling to the UK, plus with our latest business, Lind Tours we're also offering experience rides and European Vacation Tours.

In 2013, Lind purchased the long-established Black Bear Harley-Davidson® based in Newmarket, Suffolk. The end of 2014 has seen Lind grow it’s Harley-Davidson® portfolio with Satellite store in Norwich offering full dealer facilities open under the Black Bear name at Ber Street. Lind are now able to better serve the motorcyclists of East Anglia with easy access to one of our dealerships from Essex, Suffolk, Cambridgeshire and Norfolk.

In April 2015 the doors opened to our latest development, 'Reading Harley-Davidson', an exciting new store just 2 minutes off the M4. This stunning new, purpose built store is home to some stunning new bikes, the latest Harley merchandise and a state-of-the-art workshop with fully trained technicians.